Founder & Chair of Board

Sue Farrow

Sue Farrow is the founder and owner of Integral Senior Living and the founder of Senior Housing Relief for Elders. Since she first set foot in a senior housing community at 25, she’s loved the senior housing industry, and her enthusiasm for it has only strengthened. Sue has helped grow several senior housing companies over the years, including her own that she started 20 years ago. 

Her experiences led her to create SHORE as a way to give back to the industry that’s been so good for her. She understands how seniors’ lives can be positively impacted by living in a senior housing community and is focusing on making that more accessible to everyone through SHORE. Her dream is for all seniors to have access to quality housing and services, regardless of their income. 

Board Member

Danny Leonhardt

Danny Leonhardt joins SHORE with over 20 years of experience in the senior living industry, focusing on advisory services, lead management, and partnership development. He founded CareChanges in 2006, a national referral service aimed at simplifying the process of finding senior housing options for families. 

After selling CareChanges, Danny became its President from 2021 to 2023, where he continued to drive the company’s success, underscoring the significance of strategic growth and service quality. His involvement with SilverAssist, which includes companies like FamilyAssists.com, ElderLife Financial Services and AidandAttendance.com, demonstrates his commitment to collaboration and development within the industry. 

Danny’s work reflects a steady dedication to enhancing the senior housing sector, aligning with SHORE’s objective of providing affordable senior housing options. His background and achievements offer valuable insights and leadership to SHORE, supporting its mission to improve senior housing accessibility.

Board Member

Dan Negroni

Dan is an Amazon best-selling author of Chasing Relevance: 6 Steps to Understand, Engage and Maximize Next Generation Leaders in the Workplace. He is also a master coach of CEOs, Millennials, and Gen Zs. He has trained and mentored over 25,000 Gen Zs, Millennials, and their managers and has worked with hundreds of companies to unleash performance and create engaged workplaces for all ages of workers, one individual at a time.

Dan was selected as one of Inc.’s Top 100 Leadership Speakers and has remained a regular keynote presenter at all management and young workforce-related events, including corporate gatherings, association conferences, industry events, and sales meetings.

Board Member

David Johanson

David Johanson serves as a Director of Senior Housing Relief for Elders. Seeing his mother struggle with isolation and lack of community during the COVID-19 pandemic cemented his focus and desire to help address housing issues for seniors. In addition to being a Director for SHORE, he works for Robert Half in a software management role.

David believes that all seniors should have the opportunity to live in communities where they can thrive and have a sense of purpose. 

Board Member

Monica Carson

Monica Carson serves as a director of SHORE. With more than 18 years of senior management experience, she brings a solid education foundation and passion for developing state-of-the-art processes that support partnership growth, new student recruitment, and overall positive student outcomes and success.  

Monica’s professional experience spans more than 20 years of service in enrollment and student service operations for higher education. During her career, Monica has worked for the University of Phoenix, Grand Canyon University, Orbis Education and Dream Center Education Holding and most recently served at the chief growth officer at American College of Education. She earned her bachelor’s degree from Illinois State University, and her master’s degree in adult and continuing education and teaching from the University of Phoenix. 

Board Member

Vicki Clark

Vicki Clark joins SHORE as a director with more than 38 years of experience in the senior housing industry and a passion to understand aging and dementia. She previously served as the president of Vintage Senior Living, where she managed 24 assisted living communities. 

Vicki also served on the boards of nonprofits focused on addressing the needs of the senior population. She was board chair and director for the 50+ Housing Council and the California Assisted Living Assocation. Vicki was also a founding board member of More Than Shelter for Seniors and currently serves on the board of CHBA. In 2004, she received the Outstanding Women’s Leadership Award from Argentum and still works with their Women in Leadership program.