Sue Farrow

Sue Farrow is the founder and owner of Integral Senior Living and the founder of Senior Housing Relief for Elders. Since she first set foot in a senior housing community at 25, she’s loved the senior housing industry, and her enthusiasm for it has only strengthened. Sue has helped grow several senior housing companies over the years, including her own that she started 20 years ago. 

Her experiences led her to create SHORE as a way to give back to the industry that’s been so good for her. She understands how seniors’ lives can be positively impacted by living in a senior housing community and is focusing on making that more accessible to everyone through SHORE. Her dream is for all seniors to have access to quality housing and services, regardless of their income. 

Jennifer Prado

Jennifer is an accomplished, experienced professional with a strong education and nonprofit management background. Her career began as a teacher in Orange County, California, where she quickly realized her passion for leadership. After six years of teaching, she transitioned out of the classroom and into an education leadership role. Through this position, Jennifer created and enhanced educational programming and developed a passion for supporting organizational growth by formulating vision and goals. 

After much success, Jennifer served in various leadership roles and most recently served as a consultant to early-stage and small nonprofit organizations. Jennifer has had a proven track record of success by collaborating with boards of directors, stakeholders, and community partners to implement strategic plans, initiatives, and activities. With her strong leadership skills, passion for serving, and proven ability to drive success, Jennifer is well-equipped to make a meaningful impact as the Executive Director at Senior Housing Relief for Elders, Inc. 

Jennifer holds a Bachelor of Arts degree in Organizational Leadership from John F. Kennedy University and resides with her husband and daughter in Menifee, California.

Monica Carson

Monica Carson serves as a director of SHORE. With more than 18 years of senior management experience, she brings a solid education foundation and passion for developing state-of-the-art processes that support partnership growth, new student recruitment, and overall positive student outcomes and success.  

Monica’s professional experience spans more than 20 years of service in enrollment and student service operations for higher education. During her career, Monica has worked for the University of Phoenix, Grand Canyon University, Orbis Education and Dream Center Education Holding and most recently served at the chief growth officer at American College of Education. She earned her bachelor’s degree from Illinois State University, and her master’s degree in adult and continuing education and teaching from the University of Phoenix. 

Vicki Clark

Vicki Clark joins SHORE as a director with more than 38 years of experience in the senior housing industry and a passion to understand aging and dementia. She previously served as the president of Vintage Senior Living, where she managed 24 assisted living communities. 

Vicki also served on the boards of nonprofits focused on addressing the needs of the senior population. She was board chair and director for the 50+ Housing Council and the California Assisted Living Assocation. Vicki was also a founding board member of More Than Shelter for Seniors and currently serves on the board of CHBA. In 2004, she received the Outstanding Women’s Leadership Award from Argentum and still works with their Women in Leadership program. 

David Johanson

David Johanson serves as a Director of Senior Housing Relief for Elders. Seeing his mother struggle with isolation and lack of community during the COVID-19 pandemic cemented his focus and desire to help address housing issues for seniors. In addition to being a Director for SHORE, he works for Robert Half in a software management role.

David believes that all seniors should have the opportunity to live in communities where they can thrive and have a sense of purpose. 

Dan Negroni

Dan is an Amazon best-selling author of Chasing Relevance: 6 Steps to Understand, Engage and Maximize Next Generation Leaders in the Workplace. He is also a master coach of CEOs, Millennials, and Gen Zs. He has trained and mentored over 25,000 Gen Zs, Millennials, and their managers and has worked with hundreds of companies to unleash performance and create engaged workplaces for all ages of workers, one individual at a time.

Dan was selected as one of Inc.’s Top 100 Leadership Speakers and has remained a regular keynote presenter at all management and young workforce-related events, including corporate gatherings, association conferences, industry events, and sales meetings.