Carlsbad, CA, April 09, 2025 — SHORE (Senior Housing Relief for Elders) is transforming philanthropy in the senior living industry by launching its groundbreaking Nonprofit Chapter Model. As part of this innovative initiative, senior living operators and industry service providers can establish their turnkey nonprofit under SHORE’s umbrella, seamlessly integrating charitable giving into their business models. By eliminating the legal, financial, and operational hurdles of launching a nonprofit, SHORE empowers its partners to drive impactful philanthropic initiatives that enhance support for seniors, employees, and communities.
“This model is a game-changer for the senior living industry,” said Sue Farrow Board Chair and Founder of SHORE. “Operators and service providers repeatedly told us they wanted to launch nonprofits but faced legal, operational, and financial burdens. With SHORE’s expertise in senior living philanthropy, we created a scalable solution that empowers them to make a lasting impact without the burden of starting from scratch.”
A New Pathway to Philanthropy for Senior Living Operators
SHORE’s nonprofit chapter model offers senior living operators a simple, structured solution to:
- Provide financial assistance grants to residents and employees.
- Improve occupancy rates by offering financial support to incoming residents.
- Strengthen employee retention with tax-deductible hardship assistance programs.
- Expand fundraising through donor engagement, planned giving, and legacy programs.
- Enhance community goodwill by aligning their mission with philanthropy.
With SHORE managing 501(c)(3) compliance, fundraising, governance, granting, and all other operational oversight, operators can focus on providing exceptional care and services and still support seniors and employees to overcome financial barriers.
Empowering Industry Providers with a Purpose-Driven Approach
For third-party product or service providers, a nonprofit chapter enhances their business by:
- Positioning their brand as mission-driven and socially responsible.
- Strengthening relationships with senior living communities.
- Creating grants that directly support seniors, residents, and caregivers.
- Increasing employee engagement through community impact initiatives.
- Boosting PR and marketing efforts as a philanthropic leader.
Examples of nonprofits can include:
- Caregiver Staffing Agency – Create a financial relief fund for workers facing emergencies to improve retention and loyalty.
- Financial Providers – Offer small grants to help seniors afford to move into senior living communities.
- Technology Company – Start a nonprofit to fund digital literacy programs for older adults and build stronger ties with communities.
- Food or Hospitality Provider – Use a nonprofit to sponsor meal programs for low-income seniors in housing communities.
- Medical Supply or Healthcare Company – Launch a nonprofit to provide grants for medical equipment to seniors, boosting client trust.
About Senior Housing Relief for Elders (SHORE):
SHORE is a 501(c)(3) nonprofit organization committed to improving access to quality housing and offering financial relief to seniors. SHORE envisions a future where all older adults can thrive in affordable, supportive housing environments. Through custom grant programs and strategic partnerships, SHORE helps seniors overcome financial barriers to move into senior living communities.
Contact:
Jennifer Prado, Executive Director
📧 jennifer.prado@shre.org
📞 760-359-8697 | 714-309-2743
