Your Nonprofit Fund.
Built and Managed for You.
Launch a branded Nonprofit Fund that strengthens your relationships with operators, supports the seniors they serve, and sets you apart in a competitive market.
No new entity. No operational lift. SHORE handles everything.
What is the SHORE Nonprofit Fund for Providers?
As a third-party provider serving the senior living industry, you’re already invested in the well-being of older adults. A SHORE Nonprofit Fund lets you formalize that commitment, launching a branded giving program that funds grants for seniors in the communities you serve.
Operated under SHORE’s 501(c)(3), your Fund is structured, supported, and fully managed. No new entity. No operational lift. Just real philanthropic impact that strengthens your brand and deepens your relationships with operators.
SHORE manages the day-to-day fundraising and grantmaking so your team stays focused on operations while resources reach the people who need them.
Reasons to launch your Fund.
Your Nonprofit Fund creates real philanthropic impact for seniors while positioning your brand as a committed partner in the communities you serve.
Nonprofit Fund in Practice
Grants aligned with your service. Impact visible to the operators you serve.
Hospitality Provider
Meal Sponsorship.
A low-income senior in a community worries about affording daily meals.
A hospitality provider’s Nonprofit Fund supports meal programs that ensure consistent, healthy food for residents who need it most. The senior gets relief. The operator sees a partner investing directly in their community. Your brand earns something no sales call can buy: genuine trust.
Technology Company
Staying connected shouldn't be a barrier.
An older adult in a community struggles with technology. Video calls with family feel out of reach. The digital world is passing them by.
A technology provider’s Fund supports digital literacy classes at operator communities, helping residents connect with family online and navigate the tools. For the resident, it means connection. For the operator, it means a vendor who shows up beyond the contract. For your company, it’s proof of mission.
Healthcare Provider
Independence restored. A brand remembered.
A senior in a community needs a mobility aid but cannot afford it. Without it, daily life becomes harder and their sense of independence diminishes.
A healthcare provider’s grant covers the cost of the equipment. The resident regains their independence. The operator sees firsthand the kind of partner you are. And your company’s commitment to resident wellbeing becomes more than a tagline. It becomes a story people tell.
Employee Emergency Relief
A crisis shouldn't cost you a caregiver.
A long-time caregiver in your community faces an unexpected car repair. It’s not catastrophic — but it’s enough to disrupt their focus, strain their finances, and in some cases, force a decision about whether they can keep showing up.
An emergency grant from your Fund covers the cost. For the employee, it means stability during a difficult time. For your community, it means keeping a dedicated caregiver on the team — and signaling that your organization actually has their back.
You keep brand ownership.
We manage the lift.
SHORE builds and manages the infrastructure behind your Fund end-to-end, covering governance, compliance, financial stewardship, and reporting, all under SHORE's nonprofit framework. You bring the brand. We handle everything else.
Fundraising & Grant Strategy
SHORE manages fundraising strategy, donor outreach, and end-to-end grant management so your Fund raises money and deploys it without adding work to your team.
Rollout & Support
SHORE helps your entire organization speak about the Fund with clarity and confidence, from leadership to your sales and account teams. Role-based training, playbooks, FAQs, and ready-to-use materials are all provided.
Day-to-Day Fund Operations
SHORE handles every aspect of your Fund's daily operations: grants, fundraising, donor outreach, marketing, financial tracking, compliance, and reporting. You focus on your business. We run the Fund.
Marketing & Visibility
Financial Stewardship
Governance & Compliance
Impact Measurement & Reporting
Marketing & Visibility
Financial Stewardship
Impact Measurement & Reporting
Governance & Compliance
A clear path from conversation to launch.
SHORE leads every step — so you always know where you are and what comes next.
Phase One
Establishment
We begin with a conversation to confirm fit, clarify goals, and define the scope of your fund. SHORE then builds the full infrastructure before day one.
- Discovery & Agreement
- Planning & Governance Design
- Infrastructure Development
Phase Two
Launch
Internal alignment comes first, then public rollout. SHORE leads fundraising strategy and execution while your team reinforces visibility.
- Internal Deployment
- External Rollout
- Fundraising (SHORE-Led)
Phase Three
Ongoing Management
This isn’t a set-it-and-forget-it program. SHORE monitors outcomes, addresses gaps early, and runs a continuous improvement cycle.
- Measurement & Reporting
- Fund Engagement
- Auditing & Improvement
SHORE's Nonprofit Fund
in the News
SHORE's Nonprofit Fund in the News
Ready to Make a
Greater Impact?
Join SHORE’s Nonprofit Fund Network and launch your own branded fund without the hassle. Partner with us to expand your impact, support more seniors, and integrate philanthropy into your business.
Jennifer Prado
Executive Director
jennifer.prado@shre.org